Are Third-Party Tests an Expression of Trust?
November 14, 2025
The notion of trust, particularly in the consumer market, is a multifaceted and fragile construct. It is not something that is earned through a single
The notion of trust, particularly in the consumer market, is a multifaceted and fragile construct. It is not something that is earned through a single
The Opportunity Functional mushroom coffee sits at the intersection of wellness and specialty coffee. Market growth, rising consumer demand for adaptogenic products, and early success
September 3, 2025 By Sam Dahan, Founder, Mushroom Plenty The Flattened World of Food—and the Rise of Mushrooms The internet flattened the world, turning
Recently, just before the Taarifs struck, I observed a troubling trend among customers in the medicinal mushroom sector: the relentless quest for “cheap” raw materials.
The Power of Chaga Extract: Why Decision-Makers Should Take Notice Medicinal mushrooms are emerging as a cornerstone of innovation in the ever-evolving world of functional
Fruiting Bodies vs. Mycelium: The debate over fruiting bodies vs. Mycelium in medicinal mushrooms has gained momentum, especially in marketing circles. Which one is superior? Where are
Recently, I’ve been exploring the intersection of longevity, mushrooms, and women’s wellness, and one particular mushroom has truly captivated my attention: the Maitake mushroom (Grifola frondosa),
When speaking about the immune system, we often use vague terms that don’t tell us what to do. We all want to feel great, have
Lion’s Mane (Hericium erinaceus) is one of nature’s most intriguing medicinal mushrooms. When I first encountered it, I was captivated by its unique, shaggy appearance—resembling
A Personal Perspective on Nature’s Functional Fusion As someone deeply involved in medicinal mushrooms, I’ve seen firsthand how pairing Chaga mushrooms with coffee redefines what a wellness