Mushroom Coffee’s “Link Controversy”: Real Demand, Real Money – and a Whole Lot of Noise
Over the last 12–18 months, mushroom coffee has gone from “quirky wellness aisle curiosity” to a full-blown attention-economy category. New brands and influencer promos are nonstop. The claims have escalated into an arms race: focus, gut health, immunity, calm energy, better sleep, “no crash”-sometimes all in the same ad. When a category expands this fast, […]