Who Needs a Low Price? Rethinking Value in the Health Industry

Recently, just before the Taarifs struck, I observed a troubling trend among customers in the medicinal mushroom sector: the relentless quest for “cheap” raw materials. Although no one explicitly asks for “low quality at a low price,” the implication is clear—and concerning. When it comes to nutritional supplements, particularly those that affect health and well-being, […]